ARE YOU THE ULTIMATE DYNAMIC PRICING GAME WIZARD?

Think you can outsmart the market?

You get 4 products. 4 pricing decisions. One AI opponent that doesn’t blink.

Set your prices head-to-head against a simulated market — and discover why the same strategy that wins on one product can bankrupt you on another.

Test your pricing super powers and become a true pricing wizard!

THREE THINGS THIS GAME WILL PROVE

Undercutting isn't always smart

If your shoppers are already loyal (think: private label milk), slashing prices just gives away margin for volume you'd get anyway. Low cross-elasticity means competitors' prices barely affect your sales.

Premium pricing isn't always risky

Luxury and brand-driven products absorb price increases like a sponge. When own-price elasticity is low, a 12% markup costs you almost nothing in volume — but adds significantly to your margin.

Commodities are different

When products are identical and shoppers switch on a cent, price is the only lever. High cross-elasticity means every euro you're above the competition shifts hundreds of units to them.

Pricing feels simple; but is it?

Most pricing managers have a default move. Undercut to win volume. Match to play it safe. Go premium and hope the brand holds.

The problem? These instincts ignore the one thing that makes or breaks every pricing decision: how sensitive your customers actually are to price changes.

That’s elasticity. And it changes everything.

Here is the thing about pricing

In this game, you make 4 decisions. In real retail, pricing teams face thousands — across products, stores, seasons, and competitors — every single week.

The lesson isn’t that pricing is hard. It’s that one strategy never fits all products. The elasticity profile of every SKU determines whether you should undercut, match, or go premium. And those profiles shift constantly.

That’s exactly the problem Pricen solves. Our AI calculates the elasticity dynamics of your entire catalog and optimizes every price accordingly. Different strategy per product. Updated in real time. No spreadsheets. No gut calls.