AI-DRIVEN DYNAMIC PRICING BUILT FOR RETAIL AND ECOMMERCE
Smarter pricing. Maximum profit. Zero complexity.
New case study with NYDJ
Turn data into profit, across every stage of your product's lifecycle.
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Planning
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Promotions
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Price automation
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Price optimization
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Markdowns
Plan store roles, assortment and base pricing
- Use AI for base prices and forecasting
- Set pricing zones, regions and roles
- Create assortment categories
- Automate changes with no-code formulas
- Keep a clean product catalogue
Run more profitable promotions with AI insights and smart simulations.
- Spot slow movers
- Get AI-backed discount suggestions
- Track all promotions in one view
Your data, your rules, and prices that stay on point.
- Set smart filters to automatically assign products into strategies
- Adjust prices in real-time
- Manage large portfolios efficiently
Pricen's powerful AI engine finds the perfect price your customers are ready to pay for.
- Use AI-insights as intelligent filters
- Set optimal prices for variants
- Approve prices before they go live
Clear out inventory while maximizing profit.
- Identify products that need markdowns
- Move seasonal products to clearance automatically
- Set ROI goals to guide markdowns
“Really powerful as it has almost doubled our net profits.
Pricen has definitely made it easier for our merchandisers to perform their daily activities. Pricenโs product has increased our gross profit by about 10%, and our net profit by just about 10% as well which is really powerful as it has almost doubled our net profits.”
Justin Zarabi, Director New Business Development at FAM Brands
Why Pricen?
Powerful and intuitive
Robust & customizable
Built for scale, Pricen handles complex pricing and planning for thousands of SKUs. Customise the platform to fit your products and processes perfectly.
Advanced workflows
Manage huge datasets, set up secure workflows, and keep your team in sync with tools designed for big operations.
Personalized support
From onboarding to ongoing help, our team works with you to make sure youโre getting the most out of the platform every step of the way.
Latest news
Your questions answered
Common questions
What does price optimization software do?
Price optimization software like Pricen simplifies complex retail pricing by turning thousands of variables into clear, data-driven recommendations. It analyzes sales data, demand trends, inventory levels, costs, competitor pricing and more to suggest the best price for each product. This helps retailers improve margins, grow revenue, and reduce manual pricing work.
How does dynamic pricing software work in retail?
Dynamic pricing software automatically adjusts prices based on real-time data. Pricen uses inputs like demand, stock levels, sales velocity, and competitor movements to update prices across products and channels. This helps retailers stay competitive, manage inventory efficiently, and respond instantly to market changes.
What is retail pricing software used for?
Retail pricing software is used to manage and automate pricing strategies across e-commerce, physical stores, and marketplaces. Pricen allows retailers to optimize prices, automate promos and markdowns, monitor competitors, and ensure pricing consistency โ all from one centralized platform.
Whatโs the difference between AI pricing and rule-based pricing?
Rule-based pricing uses static formulas and manual rules, while AI-driven pricing adapts automatically based on data. Pricenโs AI learns from sales patterns, demand, and the market to continuously optimize prices. This results in smarter pricing decisions and better outcomes than fixed rule sets.
What kind of retailers benefit from AI-driven pricing software?
Retailers with large product catalogs, competitive pricing pressure, or frequent inventory shifts benefit most from AI pricing. Pricen supports fashion, grocery, electronics, home goods, and more โ helping teams scale pricing decisions, increase profitability, and reduce manual workload.
The only pricing tool you need.
