Platform

Assortment & Base Pricing

Assortment Planning

Plan your product mix to meet demand.

Store Management

Manage pricing by store segments and regions.

Base Price Tool

Define base prices with AI for new arrivals.

Forecasting & Optimization

Price Optimization

Maximize profit, revenue, and volume with AI.

Price Simulator

Simulate and forecast the impact of pricing changes.

Promotions

Promotions

Drive sales through effective discount campaigns.

Markdowns

Clear inventory without sacrificing profits.

Pricing Automation

Dynamic Pricing

Adjust prices in real-time based on market conditions.

Pricing Automation

Automate pricing with rules and intelligent filters.

Marketing Automation

Create product lists based on pricing performance.
Solutions

By product category

Fashion & Apparel
Electronics
Grocery & FMCG
Beauty & Personal Care
Home & Furniture
Toys & Hobbies
Sporting Goods
Health & Wellness
Pet Supplies
Office Supplies
Auto Parts & Accessories
Hardware & Home Improvement
Jewelry

By retail type

E-commerce Retailers
Omnichannel Retailers
Brick-and-Mortar Stores
Specialty Retailers/DTC

Why choose Pricen?
Streamline your pricing processes, and use AI to uncover hidden profits to improve your business objectives.
Customers
Resources

learn

Blog
Tools & ebooks
Pricing vocabulary
Omnibus price: “Former price” rules for retailers

Partners

Become a partner

Increase your net profit by 10%
Curious how Pricen makes a difference? Learn from the real-world experiences of our customers and how they’ve achieved remarkable results.
About

Pricing blog

Current pricing trends, insights, and strategic recommendations for retailers.

and stay up to date with our latest tips and tools on pricing.

How retailers can handle rising tariffs without instantly raising prices

Rising tariffs usually mean higher prices, but pricing software can help you manage costs and set prices smartly. It’s everywhere in...

Dynamic Pricing for Non-Food Retailers: The Complete Guide

15 April, 2026

The pricing optimization ROI question every pricing team asks.

24 February, 2026

The Hidden Cost of Not Using AI Pricing in Retail

22 February, 2026

Articles by category

Dynamic pricing

Dynamic Pricing for Non-Food Retailers: The Complete Guide

Price optimization

The pricing optimization ROI question every pricing team asks.

Dynamic pricing

The Hidden Cost of Not Using AI Pricing in Retail

Campaigns and discounting

"Prior Price": Your quick cheat sheet for Omnibus compliance

News

Design your pricing in minutes with Pricen’s workflow editor

E-commerce pricing

From Excel to AI: A quick step-by-step guide for pricing teams ready to modernize

Campaigns and discounting

Promo Season, Real-Time Pricing: How Retailers and Brands Can Stay Agile Without Sacrificing Margin

Price elasticity

"What-if" price simulations: Test before you publish prices

Price optimization

No Data Science Team? No Problem: How Modern Pricing Software Does the Heavy Lifting

E-commerce pricing

Best pricing tools for retailers in 2025: Compare optimization & dynamic pricing solutions

Pricing strategies

5 Back-to-School pricing strategies for retailers to win in 2025

Pricing strategies

Preparing an RFP for pricing software: A guide for Pricing Directors

Compliance and legal

The "former price" rule: what U.S. retailers need to know about strike-through pricing

Price optimization

The smart guide to base pricing in fashion: From cost-plus to AI

Markdown pricing

3 Steps to smarter markdown pricing for perishables

Campaigns and discounting

Promotional pricing in fashion apparel: smart strategies for sell-through and margin growth

E-commerce pricing

AI Pricing Software: What it is, how it works, and why it's the future of retail strategy

Pricing strategies

How automated pricing workflows improve team alignment and executive buy-in

Pricing strategies

Winning the hearts of pet parents: promotional strategies that work in pet food retail

Pricing strategies

Grocery retail in 2025: Pricing smarter in a private label-driven, cost-conscious market (6 strategies)

News

US tariffs: Now what? How EU retailers can handle rising costs

News

Pricen and KIVALUE partner to drive smarter pricing for Italian retailers

Dynamic pricing

6 major challenges hardware retailers face when pricing

News

From Sniffie, to Pricen

E-commerce pricing

How retailers can handle rising tariffs without instantly raising prices

E-commerce pricing

PricePanorama joins as a strategic Pricen partner for Polish region

E-commerce pricing

Luxplus partners with Pricen to optimize pricing and drive market growth

E-commerce pricing

Price simulation: How it works, and why it matters

Markdown pricing

The science behind effective Black Friday markdown campaigns

E-commerce pricing

Why pricing software shouldn't solely rely on profit per visitor (PPV) and revenue per visitor (RPV)

News

Foodin partners with Pricen to optimize promotions and overall pricing

Compliance and legal

How Omnibus directive breaches highlight the growing importance of transparent e-commerce practices

Campaigns and discounting

5 ways to use data and pricing tools to predict and plan for Black Friday success

News

Pierce Group and Pricen extend strategic partnership in pricing

News

Aran partners with Pricen to optimize pricing strategy using AI technology

Campaigns and discounting

10-Point checklist for retailers: Get ready for a successful Black Friday 2024!

E-commerce pricing

The benefits of integrating pricing software with popular e-commerce platforms like Shopify and WooCommerce

Compliance and legal

Introducing Market-Specific Price Calculation in Omnibus App

Product releases

New: Compare pricing scenarios before setting prices live

E-commerce pricing

ACON partners with Pricen to drive growth in the USA

Dynamic pricing

How Electronic Shelf Labels Streamline Operations for Retailers

News

NYDJ elevates their pricing with strategic partnership with Pricen

Campaigns and discounting

Planning and automating your next promotion

Product releases

App Update: Discount selection for Omnibus Pricing App

E-commerce pricing

Ruohonjuuri embraces Pricen for pricing excellence in sustainable retail

E-commerce pricing

Shoptalk 2024: Key Takeaways from the Las Vegas Event

E-commerce pricing

Motonet strengthens strategic pricing operations across the Nordics with Pricen

E-commerce pricing

Future-proofing Your Business: Why Investing in Online Store Pricing Software is Essential

Compliance and legal

Navigering av Omnibus-direktivet: Vårt tillvägagångssätt för efterlevnad

Pricing strategies

The Evolution of Pricing Software: From Manual Calculations to AI-Driven Insights

E-commerce pricing

6 Ecommerce and Retail Pricing Trends for 2024

Campaigns and discounting

Mastering Seasonal Pricing: Boosting Sales with Timely Adjustments

E-commerce pricing

5 E-Commerce Pricing Pitfalls to Avoid: Lessons from Industry Leaders

Campaigns and discounting

Preparing for Black Friday with Software: What's Left for Ecommerce Merchants

E-commerce pricing

Shopify Inventory Management Tips: Streamlining Your Operations for Success

E-commerce pricing

Markup vs Margin: Understanding the Key Differences

Compliance and legal

Prepare for Black Friday 2023: 15-Point Checklist for Ecommerce Merchants

Pricing strategies

Boost Your Online Sales: The Art of Crafting an Irresistible Product Page

E-commerce pricing

Demystifying Pricing Analytics: A Beginner's Guide [9 Steps!]

Markdown pricing

Mastering Markdown Pricing: The Software Advantage for E-commerce Success

E-commerce pricing

Shopify Meetup Helsinki - Boosting Profits with Shopify Plus: Mastering Margins

Campaigns and discounting

5 Shopify Discount Mistakes to Avoid: A Shopify Seller's Guide

Pricing strategies

The Role of Pricing Software in Google Shopping Campaigns

Pricing strategies

Seasonal Pricing Tactics: Capitalizing on Holidays and Special Occasions

E-commerce pricing

Eco-Friendly Pricing: The Green Ecommerce Revolution

E-commerce pricing

10 Tips for effective markup pricing management

Markdown pricing

Discount Pricing Strategy: A Guide to Optimizing Discount Codes

E-commerce pricing

Demand forecasting: Importance, benefits and driving factors

Price optimization

What is Price Optimization Software?

E-commerce pricing

The Path to Pricing Success: Your Annual Strategy Blueprint with Pricen's Insights

Compliance and legal

Alla scoperta della legge Omnibus: il nostro approccio alla conformità

Compliance and legal

The EU's Omnibus Directive: Navigating the Tricky Waters of Diverse Interpretations

Compliance and legal

Navigiere die Omnibus-Richtlinie: Unser Ansatz zur Einhaltung der Vorschriften

Compliance and legal

Navigating the Omnibus Directive: Our Approach to Compliance

E-commerce pricing

Ecommerce Subscription Models: Pros & Cons for Different Business Types

Compliance and legal

Naviguer la loi Omnibus: Notre Approche pour la Conformité

E-commerce pricing

10 essential ecommerce tools every online retailer should use

E-commerce pricing

Winning Back Lost Sales: Ecommerce Abandoned Cart Recovery

E-commerce pricing

10 steps to ecommerce product launch success

Pricing strategies

How to Conduct Market Research for Pricing Your Shopify Products

Pricing strategies

Ecommerce Gamification: An Engaging Shopping Experience

Campaigns and discounting

4 unconventional pricing strategies: Thinking outside the box for online success

Campaigns and discounting

Using discounts and promotions effectively on Shopify

E-commerce pricing

Conquer Voice Commerce: Transforming Online Shopping

E-commerce pricing

Navigating the World of Online Marketplaces: Choosing the Right Platform for Your Business

Compliance and legal

5 Reasons Why Pricing Transparency is Important for Shopify Merchants

E-commerce pricing

Optimizing a Product Page on Shopify for Maximum Conversions

Pricing strategies

Strategies for Competing with Amazon's Pricing on Shopify

E-commerce pricing

Identifying and Choosing Key Value Items for Effective Pricing Strategy

E-commerce pricing

Leveraging Product Groups in eCommerce: A Strategic Approach to Pricing

E-commerce pricing

Impact of Profit & Revenue Share on eCommerce Product Pricing

E-commerce pricing

Understanding the Fundamentals of Product Pricing

E-commerce pricing

Pricing Strategy Must-Haves: Crafting Effective Pricing Strategies for Ecommerce and Retail Businesses

E-commerce pricing

Preparing for Pricing Software Implementation: 4 Steps for a Smooth Transition

E-commerce pricing

Mastering International Pricing: Best Practices for Global Expansion

Campaigns and discounting

The Power of Discount Pricing: Boosting Sales and Analyzing Hidden Costs

Compliance and legal

Navigating Automation, Campaigns, and Regulations: Ensuring Fair Pricing Practices

Price optimization

Beyond KVI: What about B and C level products?

E-commerce pricing

Use competitor knowledge to boost your digital marketing

Dynamic pricing

What means cooling-off period in dynamic pricing?

Pricing strategies

The ultimate competitor checklist

E-commerce pricing

Rev up your Shopify store traffic: 6 effective tactics to skyrocket your traffic

Campaigns and discounting

How to forecast discount campaigns with forecast module

Dynamic pricing

Dynamic ABC Analysis: Powering Your Product Portfolio Management

Product releases

How to unleash pricing automation with comparison filters

E-commerce pricing

Competitor Price Index: Supercharge Your Pricing Strategy

Pricing strategies

The Highly Influential Role of Competition in eCommerce Pricing

Campaigns and discounting

Unlocking success: Leveraging demand forecasting for optimal discount campaigns

Pricing strategies

3 Pricing strategy examples: Different niche, different strategy

Campaigns and discounting

Conquer your campaigns: Pros & cons of bundling and cross-selling

Campaigns and discounting

Prepare for large campaigns: A checklist

Markdown pricing

How to use dynamic markdown pricing in eCommerce: revolutionize your stock management

Campaigns and discounting

Price Matching: 4 Benefits and 4 Disadvantages

Campaigns and discounting

Pricing psychology: Understanding how consumers perceive and respond to pricing

Campaigns and discounting

Maximizing Profits: A Guide to Creating Effective Pricing Strategies for Electronics Products

Campaigns and discounting

Best practices for implementing eCommerce pricing software on Shopify

Campaigns and discounting

4 steps to creating product groups and avoiding price cannibalization

Campaigns and discounting

3 key metrics to set targets for a discount campaign

Dynamic pricing

The pros and cons of dynamic pricing for your Shopify Store

E-commerce pricing

Liquidating excess inventory: how discount campaigns can help

Pricing strategies

The 4 most common pricing mistakes Shopify store owners make and how ecommerce pricing software can help avoid them

Pricing strategies

Using Discount Campaigns to boost sales and increase customer loyalty

Pricing strategies

Why master data is crucial - and what a good master dataset looks like

Price optimization

Maximizing Profits with AI: Forecasting and Price Simulation

Pricing strategies

What is a cost and how do different costs affect your pricing?

Price optimization

How do you calculate a purchase price for a product for an optimum outcome?

Dynamic pricing

What is a seasonal product, and how to optimize pricing and profitability for the upcoming season?

E-commerce pricing

Markdown Pricing: How to Clear Inventory while Optimizing Margins

Pricing trends

Why are consumer price index searches soaring in Google?

Pricing strategies

How to create a Pricing Dashboard and what KPI's to choose?

Pricing trends

Retail and Ecommerce Pricing Trends for 2023

E-commerce pricing

What's ahead for eCommerce in 2023?

Compliance and legal

How to Show Omnibus Prices on Your Website?

E-commerce pricing

How to calculate a perfect sale price after the Omnibus Directive came into force?

Dynamic pricing

Dynamic pricing: How to prepare your E-commerce business for it?

Campaigns and discounting

5 Tips for beating the competition on Black Friday

Dynamic pricing

How to use competitor pricing to improve your profitability

Pricing strategies

How to improve pricing and lower costs with 20 unconventional supply chain techniques

E-commerce pricing

Latest e-commerce pricing challenges and trends in 2022

Dynamic pricing

A free guide on dynamic pricing for Shopify Stores

Pricing strategies

Guide to a Pricing Strategy during High Inflation

Pricing strategies

The ultimate guide to the application of the new EU Omnibus Directive

Product releases

Upcoming features highlighted

Compliance and legal

Our approach to Omnibus compliant pricing

E-commerce pricing

Omnibus directive, how is it going to change the transparency of pricing in ecommerce?

Pricing strategies

Should you optimize individual SKUs or bigger optimizable product groups?

Pricing strategies

How to analyze your competitor's pricing strategy? [+ Free tool]

E-commerce pricing

Top e-commerce & retail pricing trends of this year

E-commerce pricing

How to use statistical methods in e-commerce pricing

Price elasticity

5 things you should know about price elasticity in e-commerce

Price elasticity

Price elasticity basics: Understand the Strategic Pricing Gateway

Pricing strategies

Mastering Markup Pricing Strategy: Pros, Cons, and Tips

Pricing strategies

Price signaling as part of your marketing mix

E-commerce pricing

Product Life Cycle Pricing: Pricing Strategies at Each Stage

Pricing strategies

Promotional Pricing Strategy

E-commerce pricing

Recommended Retail Price (RRP) and How to Use it Effectively

E-commerce pricing

Understanding Customer Lifetime Value (CLV) in e-commerce & retail

E-commerce pricing

How big of a difference in ecommerce prices is noticeable?

Pricing strategies

Five good pricing strategy examples and how to benefit from them

E-commerce pricing

What is market cannibalization (and how to avoid it)

Price elasticity

Using machine learning to calculate price-elasticity

Pricing strategies

How to build a profitable market-based pricing strategy

Dynamic pricing

Does dynamic price optimization work for my e-commerce business's pricing? (5 typical use cases)

Dynamic pricing

What is dynamic pricing? Definition, practical examples, pros and cons

E-commerce pricing

The driving forces that make pricing more important than ever

E-commerce pricing

Overcoming internal factors contributing to MAP violations

E-commerce pricing

The most common e-commerce pricing mistakes made by managers