The BLACK FRIDAY PRICING BLUEPRINT 2025
Every year on Black Friday and Cyber Monday (BFCM), shoppers expect real discounts. Competition? Ruthless. Margins? Always under pressure.
The opportunity is huge, but only if pricing is handled with precision. Here’s how to approach Black Friday with a smarter pricing blueprint.
Black Friday 2024 in numbers
Average shopper budget
€
250
Average discount depth
20
%
YoY growth in online transactions
+
1
%