Luxplus, Denmark’s leading subscription-based e-commerce platform for beauty and personal care products, has partnered with Pricen to optimize their pricing and take their competitive position to the next level. This strategic collaboration will focus on managing demand, create strategic promotions, and optimize member pricing to capture more market share and ensure optimal pricing across all markets.
Optimizing competitive pricing with AI
By leveraging Pricen’s cutting-edge AI technology, Luxplus will be able to optimize its extensive catalogue, forecast demand, and strategically manage promotional campaigns. With Pricen’s insights, Luxplus aims to strengthen its market position and ensure their pricing remains competitive, profitable, and tailored to their subscription-based model.
“Pricen’s technology provides us with the tools to analyze and optimize all aspects of our pricing strategy, from promotions to member prices,” said Simone Langhoff, Merchandise Analyst of Luxplus. “Their insights and capability to do market based or grouped pricing will help us take strategic steps toward increasing our market share and offering our members even better value.”
A focus on growth and innovation
This partnership marks an important step for Luxplus as they enhance their pricing approach to meet market demands and expand their reach. Pricen’s technology will enable them to implement smarter pricing strategies that align with their mission to provide value-driven products while maximizing business performance.
Sampo Lokki, Vice President of Growth and Customers at Pricen, added: “We are thrilled to support Luxplus in their journey to optimize pricing and manage demand. With Pricen’s AI-driven solutions, Luxplus is set to achieve significant growth in the competitive beauty e-commerce space.”
About Luxplus
Founded in Denmark, Luxplus offers an extensive range of beauty products through a unique subscription-based model. With a focus on affordability and convenience, Luxplus has established itself as a leader in its market, continually expanding its product offerings and customer base. For more information, visit www.luxplus.com.
