Promotional seasons like BFCM, Singles’ Day and Christmas sales can be a make-or-break moment for retailers and omnichannel brands. The potential for sales growth is huge, but so is the risk of losing control. When promotions launch across multiple channels; D2C sites, retail partners, and marketplaces; pricing can quickly spiral out of sync.
Without a way to see and react to these shifts in real time, teams are left scrambling, often too late to protect margins or create a consistent shopper experience.
The challenge of staying aligned during promotions
Promotional periods are rarely coordinated across every selling channel, and even the most organized pricing teams can struggle to keep up. Retailers and marketplaces launch discounts independently, which can create inconsistent prices from one channel to the next.
For omni-channel brands and retailers managing their own website, stores, marketplace presence, and retail partnerships, this complexity multiplies. Without real-time competitive visibility, pricing teams are forced into manual checks and delayed reactions that may do more harm than good.
The outcome is predictable: eroded margins, channel friction, and pricing inconsistency that undermines shopper trust.
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Use our discount campaign simulator to:
- Tailor customer price sensitivity and adjust campaign pricing
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- Refine campaign pricing to achieve optimal effectiveness
The case for real-time pricing intelligence
To stay in control during promo season, you need live visibility and not just static snapshots of how your SKUs are priced across every channel.
Real-time pricing intelligence solves this by:
- Capturing live competitor and channel pricing at high frequency and across geographies.
- Eliminating blind spots caused by manual sampling or delayed APIs.
- Delivering insights fast enough for you to act before margin losses spiral.
When you can see exactly where and how your products are being discounted, you can start making decisions with confidence.
From visibility to control: acting with speed
Visibility is just step the first step into getting your pricing right. The real advantage comes from being able to act on the data, and do so almost instantly. That’s where a solution like Pricen comes in.
With Pricen, pricing teams move beyond monitoring and into proactive control. They can:
Set automated guardrails that alert them when discounts breach approved limits and keep prices within safeguards: automatically protecting margin without slowing down promotions.
Detect price wars early and decide strategically whether to match competitors, hold steady, or let AI make the call. Not every price drop is worth chasing, and knowing when not to move can be just as valuable as knowing when to act.
Enable dynamic pricing on D2C channels to stay competitive in real time, without pulling teams into a manual scramble.
This shift transforms pricing from a reactive, stressful task into a strategic advantage: one where brands and retailers can steer their promotions with confidence, preserve profitability, and maintain shopper trust.
Take a spin of Pricen with our quick, informative and fun demo.
The strategic payoff
Promo season doesn’t have to mean loss of control.
By combining clean, high-frequency competitive data from a platform like Anakin with disciplined, (optionally AI-driven) pricing execution from Pricen, you create a closed loop from insight to action. This allows you to navigate the most competitive weeks of the year with confidence, shape your market narrative, and build long-term pricing power.
And hey, if you can protect margins and keep your sanity during BFCM… that’s a win worth celebrating.
