Europe's largest independent hardware and DIY retail network partners with Pricen to bring AI-driven pricing to its central team — a smarter way to build the recommended prices that head office shares with its independent franchise owners.
Since opening their first store in Żary in 2000, Bricomarché Poland has grown into the most-visited hardware and DIY retailer in the country. Each store is owned and operated by an independent entrepreneur under the Grupa Muszkieterów franchise model — Europe’s largest grouping of independent retail entrepreneurs.
Supporting close to 250 stores with an average area of 1,700 m², Bricomarché generated 4.6 billion PLN in revenue for 2025 — 7% year-over-year growth, well ahead of the broader Polish hardware and DIY retail market. The network’s target is 400 stores by 2030.
Bricomarché Poland had already invested heavily in modernising their technology infrastructure — SAP S/4HANA ERP, SD-WAN connectivity across all locations, and a new distribution centre in Modlin. This foundation made enterprise pricing integration possible without disrupting existing operations.
Bricomarché Poland was growing fast. The challenge wasn't ambition — it was infrastructure. Building well-founded recommended prices for a fast-growing franchise network — up to 30,000 SKUs per store and several large international competitors — calls for a fundamentally different approach than spreadsheets and static rules at head office.
Bricomarché Poland selected Pricen for its non-food retail depth, configurability without IT dependency, and speed to value. The central pricing team works with four modules — each building on the foundation of the last.
Modern, understandable, fast — even though it's engineered as an enterprise solution. People actually want to use the product.
Bricomarché Poland — feedback during live rollout
With the four-module foundation in place, Bricomarché Poland can move on capabilities like Pricen Functions — a no-code canvas for shaping custom recommended-pricing logic, fully explainable to every franchise partner — whenever the timing is right, now or in a future phase. Either way, Pricen's AI-first strategy is built to grow with Bricomarché's tech stack: native MCP support means the platform could plug directly into their AI tooling and agents whenever they choose to, so pricing intelligence can evolve alongside the rest of the stack rather than lagging behind it. It is a capability that is ready when they are — not something in use today.
Book a discovery call and we'll walk through your store network, show what store role configuration looks like for your competitive environment, and give you a realistic implementation timeline — not a generic demo.
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