profit optimization in the travel industry: ivisa
Results

industry
Travel
region
Global – Online only
main modules

iVisa simplifies the visa application process with its user-friendly online platform, offering quick and reliable visa information and applications. With a decade of experience, iVisa has earned the trust of over 1.2 million satisfied customers by delivering visas punctually and maintaining a 99% success rate.
Finding the right pricing software
When iVisa was looking for a pricing optimization solution, they wanted an automatic, AI-driven, yet understandable software to meet their needs. iVisa wanted to be able to quickly and accurately measure the performance of their pricing strategies and the ability to test and find the optimum price point, yet flexible enough to be modified by different attributes such as volume, revenue or profit.
Project timeline
After conducting a thorough investigation into the various dynamic pricing optimization platforms available, iVisa found Pricen’s solution technologically sophisticated, yet easy to approach and customizable for their business.The discussions began in early 2022, and by June 1st, 2022, the service was already up and running. The onboarding process was seamless and efficient, taking only a few months, including the time to integrate the platform into their existing infrastructure. Thanks to the advanced features of Pricen, iVisa can now keep a close eye on their pricing structure, enabling them to maximize their profits and remain competitive in the digital market.

“Once we implemented Pricen’s dynamically optimizing pricing model on top of iVisa’s existing infrastructure, we noticed a 20%+ lift in our revenue per user within a few short weeks. The Pricen team has been always eager to help us tweak the model to reach our lofty business ambitions and in the time since implementation we have seen an additional 20% increase in our revenue growth. “
Jaikaran Sawhny
Chief Product Officer, iVisa
The outcome
The implementation of Pricen price and profit optimization was nothing short of remarkable for iVisa. Not only did it allow them to accurately measure the effectiveness of their pricing strategies, and to increase revenue by more that 40%. This is a truly astonishing feat and a testament to the power of Pricen’s AI and the advantages it can bring to businesses. iVisa is extremely satisfied with the performance of Pricen and views it as a strategic partner in their success. Pricen provides the continuous valuable insights into their processes and operations, and has enabled them to strategically adjust their pricing models to maximize their profits. With Pricen, iVisa has been able to take their business to the next level, and they are grateful for the assistance that Pricen has provided.
“In partnership with Pricen, iVisa has gained a better understanding of the driving factors behind our users intent regarding pricing changes and sensitivities. The team at Pricen has helped evolve our approach to strategic pricing, far faster than if we had undertaken the project ourselves.”
- Jaikaran Sawhny, CPO
Lumise
Learn how Lumise, a prominent consumer electronics retailer, achieved significant cost-savings and streamlined pricing processes.
