NYDJ Uses AI Pricing to Drive Markdowns and progressive Optimization

Results

Faster stock rotation
2 x
Less time spent on pricing
35 %
More inventory sold
4 %
NYDJ case study with Pricen

industry

Fashion

region

Global

main modules

NYDJ-logo-black

Founded in Los Angeles in 2003, NYDJ (Not Your Daughter’s Jeans) was the first denim brand to exclusively design jeans for women of all shapes and sizes, with a focus on flattering fits and premium quality. Today, NYDJ is a leading women’s apparel brand sold through its own DTC channels and major retailers across North America.

Boosting pricing agility and visibility in a dynamic fashion retail environment

NYDJ, a leading women’s denim and apparel brand known for inclusive sizing and premium fits, has partnered with Pricen to bring advanced AI-powered pricing into their markdown and promotional strategies.

The goal: Streamline pricing decisions, boost sell-through, and maintain margin performance in an ever-changing e-commerce environment.

The challenge

Optimizing markdowns at scale in a complex retail landscape

NYDJ has a broad assortment across categories and channels, which means pricing decisions must be made quickly, strategically, and at scale. With seasonality, demand shifts, and inventory pressure all influencing markdown planning, the team needed more than spreadsheets or static rules – they needed a dynamic pricing engine.

Tara Ragan EVP of planning NYDJ

“NYDJ is a digitally forward brand with a strong DTC and wholesale presence. To remain competitive, we knew we needed to level up our pricing approach, especially in how we manage markdowns and promotional phases.”

Tara Ragan
EVP Planning and Operations, NYDJ

The solution

Pricen’s AI platform for markdown and progressive "furthers" pricing

NYDJ chose Pricen to optimize both their markdown cadence and “furthers” pricing (progressive, adaptive pricing), giving them full visibility and control while allowing the AI to recommend price moves that balance margin goals with inventory velocity. By integrating Pricen’s pricing engine, NYDJ can test, learn, and iterate on pricing decisions at a granular level.

Key features used by NYDJ include:

Automated markdown suggestions

based on demand signals, stock levels, and product lifecycle

Smart progressive pricing

that adapts to live sell-through trends

Real-time dashboards

for pricing visibility and cross-functional collaboration

Full override capability

ensuring merchandising and planning teams stay in control

Results: Significant improvements in speed, precision, and performance

While the exact figures remain confidential, the early results of the collaboration are clear: NYDJ has been able to execute pricing moves faster, reduce manual effort, and improve margin realization through better-timed markdowns and optimized discount levels.

Tara Ragan EVP of planning NYDJ

“Pricen’s platform gives us confidence that our pricing is working with us, not against us. We can act faster, test smarter, and keep our focus on the bigger picture—meeting customer demand while protecting our bottom line.”

Tara Ragan
EVP Planning and Operations, NYDJ

Looking ahead: Scaling pricing excellence

NYDJ is now exploring how to extend Pricen’s optimization capabilities to other parts of their pricing strategy, including initial pricing and promotional planning. The partnership is built on transparency, performance, and shared goals for long-term pricing maturity.

FAM Brands

Explore how FAM Brands, owner of Wildfox and Three Dots, achieved a 10% net profit increase with Pricen's markdown pricing module.

AI Pricing Tool winning Markdown Campaigns Image of Front page of Three dots

The only pricing tool you need.

Turn inventory faster and price smarter with Pricen. Schedule your demo with our experts today.
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