NYDJ Uses AI Pricing to Drive Markdowns and progressive Optimization
Results

industry
Fashion
region
Global
main modules

Founded in Los Angeles in 2003, NYDJ (Not Your Daughter’s Jeans) was the first denim brand to exclusively design jeans for women of all shapes and sizes, with a focus on flattering fits and premium quality. Today, NYDJ is a leading women’s apparel brand sold through its own DTC channels and major retailers across North America.
Boosting pricing agility and visibility in a dynamic fashion retail environment
NYDJ, a leading women’s denim and apparel brand known for inclusive sizing and premium fits, has partnered with Pricen to bring advanced AI-powered pricing into their markdown and promotional strategies.
The goal: Streamline pricing decisions, boost sell-through, and maintain margin performance in an ever-changing e-commerce environment.
The challenge
Optimizing markdowns at scale in a complex retail landscape
NYDJ has a broad assortment across categories and channels, which means pricing decisions must be made quickly, strategically, and at scale. With seasonality, demand shifts, and inventory pressure all influencing markdown planning, the team needed more than spreadsheets or static rules – they needed a dynamic pricing engine.

“NYDJ is a digitally forward brand with a strong DTC and wholesale presence. To remain competitive, we knew we needed to level up our pricing approach, especially in how we manage markdowns and promotional phases.”
Tara Ragan
EVP Planning and Operations, NYDJ
The solution
Pricen’s AI platform for markdown and progressive "furthers" pricing
NYDJ chose Pricen to optimize both their markdown cadence and “furthers” pricing (progressive, adaptive pricing), giving them full visibility and control while allowing the AI to recommend price moves that balance margin goals with inventory velocity. By integrating Pricen’s pricing engine, NYDJ can test, learn, and iterate on pricing decisions at a granular level.
Key features used by NYDJ include:
Automated markdown suggestions
based on demand signals, stock levels, and product lifecycle
Smart progressive pricing
that adapts to live sell-through trends
Real-time dashboards
for pricing visibility and cross-functional collaboration
Full override capability
ensuring merchandising and planning teams stay in control
Results: Significant improvements in speed, precision, and performance
While the exact figures remain confidential, the early results of the collaboration are clear: NYDJ has been able to execute pricing moves faster, reduce manual effort, and improve margin realization through better-timed markdowns and optimized discount levels.
- Sell through 7% more inventory with smart markdowns
- Move stock 2.6x times faster with Pricen
- 50% reduction in time spent on pricing operations

“Pricen’s platform gives us confidence that our pricing is working with us, not against us. We can act faster, test smarter, and keep our focus on the bigger picture—meeting customer demand while protecting our bottom line.”
Tara Ragan
EVP Planning and Operations, NYDJ
Looking ahead: Scaling pricing excellence
NYDJ is now exploring how to extend Pricen’s optimization capabilities to other parts of their pricing strategy, including initial pricing and promotional planning. The partnership is built on transparency, performance, and shared goals for long-term pricing maturity.
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Explore how FAM Brands, owner of Wildfox and Three Dots, achieved a 10% net profit increase with Pricen's markdown pricing module.

The only pricing tool you need.
