THE PRICING GAME
CAN YOU OUTSMART THE MARKET?
Not all products respond to price the same way. A premium brand shrugs off a 12% markup. A private label punishes you for undercutting. Set your prices across 4 rounds and discover why elasticity is the hidden key to pricing strategy.
Takes 3 minutes. No spam, we promise.
HOW IT WORKS
You're pricing 4 very different products against the market. The trick? Each product has different price elasticity and cross-elasticity โ so the "right" strategy changes every round.
ELASTICITY MATTERS
High-elasticity products punish wrong pricing hard. Low-elasticity ones barely flinch.
CROSS-ELASTICITY
Some products steal volume from competitors on price. Others don't โ their shoppers are loyal.
NO ONE-SIZE STRATEGY
Undercutting a private label? Wasted margin. Going premium on a commodity? Suicide.
ROUND 1
STORE-BRAND MILK
Private label โ shoppers buy this for your store, not for the brand
